Having started life as a traditional magazine publisher, Promech Publishing launched the “Bulk Handling Today” title over ten years ago. The publication enjoyed a successful run and was well-respected by readers. But the internet waits for no man, and we have now fully bid magazine publishing farewell and embraced the digital space.*
As always, however, two business principles remain unchanged – you need good content going to qualified readers. We stay in touch through the web and our twice-monthly newsletters. Of immense value is the continued endorsement of recognized bodies in the industry, viz, the Conveyor Manufacturers Association, the SA Institute of Materials Handling, the Lifting Engineering Equipment Association SA and the SA Institution of Mechanical Engineering.
The BHT newsletter enjoys an unprecedented, bona fide reach through being mailed to these bodies’ databases in addition to the one built up by Promech Publishing over the years.
While some may bemoan the closing down of print and its stop-gap measure, the digimag (ezine), there are many clear more clear advantages to online: immediacy; topical; accessible anytime, anywhere; easier to share and save, etc.
Let’s all paint together on a broader canvas!
*The only exception here are our reference guides covering the conveying and lifting industries which are technical documents rather than a source of news on products and services and do best on the ‘big screen.’