Refocusing on the local market

American-made Gehl machines are a well-known brand across the globe known for compact machines that deliver powerful performance in a rugged and reliable package that is versatile enough to be used across almost all industries.
ELB’s business development manager, Danie Gerber, says the range complements the distributor’s best-of-breed philosophy for products which have track records to prove their quality and with high levels of service and aftermarket support.
Global acquisition
“The product range arises from the procurement internationally of the Terex Construction brand by the manufacturer’s parent company. The Gehl range is a large and well-known one throughout the world and will be in safe hands here in South Africa with ELB Equipment.
“We have been distributing Mustang Skid steers for 10 years now and will convert to the manufacturer’s Gehl brand which is the same product manufactured under a different brand name. This means that we will continue to support and provide backup for the Mustang population in the market”.
He adds that the Gehl display at the Nampo show earlier this year has already paid dividends with a number of would-be customers interested in machines. Not surprising, considering that the country’s newest premium-brand machines are competitively priced and have an additional reputation for having among the lowest costs-of-ownership in the international industry.
Local market
“The relaunch of Gehl represents one of the most anticipated re-entries of a premium brand into the local earthmoving construction and agriculture markets in many years. Supported by a foremost equipment supplier, it is sure to gain the attention of fleet owners across the southern African region,” Danie concludes.
ELB Equipment
Danie Gerber
Tel: (011) 306 0700, Email: danieg@elbquip.co.za
www.elbequipment.co.za