Concord Namibia, which forms part of the Concord Cranes Group, has expanded its geographical reach in Namibia through the strategic acquisition of a Walvis Bay-based company, Rent-A-Plant.
Concord Namibia’s operations are based in Okahandja, primarily servicing the northern and central territories. Its fleet consists of 55 forklifts, five mobile cranes, four access platforms, and three trucks, which complements Concord Cranes’ product and service offering. Cranes range in size from 25 t to 35 t.
Concord Namibia CEO, Francois Smith, comments, “It has a different customer base compared to us. We have a couple of customers looking for cranes, which we rent to them on a monthly, weekly, or daily basis. Conversely, Rent-A-Plant Namibia has an extensive client list, which will sometimes use a machine for just a few hours at a time.”
While short-term projects do bolster the bottom line, it is the repeat business that ensures sustainability and viability going forward, he stresses.
Francois elaborates that the acquisition dovetails with Concord Cranes’ broader goal of having a strong presence in South Africa’s neighbouring countries, in order to increase its uptake of cross-border business opportunities. “We are piloting the concept of having multi-franchises with multi-product offerings in Namibia,” he concludes.
Concord Cranes, Tel: (011) 805-8071