Rodrigo Maia, head of Continental’s industrial drive belt business.

The performance level of Continental’s drive belts will be visually identified in its industrial segment in the future – uniformly, worldwide. “We are harmonising our portfolio worldwide and improving transparency for our customers, who can now read the performance level and properties of a belt directly on the product,” says Rodrigo Maia, who heads up Continental’s industrial drive belt business.

New product lines

In concrete terms, this means the company will not only make its belt portfolio more transparent, but also improve the performance and properties of some of its belt series. Moreover, completely new product lines are being launched on the market to expand the existing range. 

“Our customers and partners, and of course ourselves, will benefit from our globally harmonised, transparent and broad portfolio. If, for example, a plant fails owing to exceptional circumstances in the future, another location can step in. This enables us to work more efficiently and increase productivity,” adds Rodrigo. 

Standards upheld

“These are changes, of course but the same quality standard and people that our customers are familiar with is upheld. All regions will be using the naming structure by the end of 2023.”

Rodrigo sums up, “Bringing all products, competencies, innovative technologies and services together under one name is an important step in ensuring the long-term success of Continental and our strategic business partners. And that is the step that we are taking now.”

Continental Industries

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