Liebherr, in collaboration with Krank technology, has announced the launch of its own hosted digital platform, the Used Equipment Marketplace, specifically tailored for selected product segments. This initiative is a first for a major global OEM and marks a significant advance in the disposal of used equipment, focusing on construction and material handling machines.
The new online platform is underpinned by Krank technology and provides a secure and user-friendly method to dispose of the thousands of used machines that the company acquires as part of operations annually.
Daniel Hecker, Business Development Sales at Liebherr-EMtec GmbH, comments, “With the launch of this marketplace, focused on our specific product segments, we provide a central platform for our global used equipment business. Customers are able to independently search our virtual marketplace for the used equipment they need, while our sales partners register and manage their listings via the platform and its associated apps.
“The marketplace brings together on a single platform the entire supply and demand sides of our used equipment business,” Daniel continues. “It combines Liebherr’s strengths of personal advice and customer relationships with the much greater visibility a global digital marketplace offers.”
A seamless digital experience
The Krank platform has been tailored specifically to meet Liebherr’s precise needs, upgrading and replacing existing systems to enhance service delivery. Designed with the user in mind, the Used Equipment Marketplace provides a wide selection of the company’s pre-owned machinery, including wheel loaders, tracked and wheeled excavators, as well as attachments and spare parts from Liebherr’s sales and service partners. With its advanced search and filtering tools, users can easily find what they need. The platform supports global accessibility and promotes sustainability by extending the operational life of equipment, offering cost-effective, resource-conserving solutions.
On-the-go access
The marketplace is accessible through a website and will soon be available via a mobile application. This app will feature personalised watch lists, real-time notifications, and direct seller communication, simplifying the equipment purchasing process.
By selling directly through its platform, Liebherr maintains complete control over profitability, and eliminates the need for intermediaries in the sale process. This approach preserves against margin erosion for Liebherr and offers buyers the assurance of purchasing at the best price directly from the owners of the equipment.
