Solid demand growth has led Tru-Trac to upgrade and expand its facilities at Richards Bay and Middelburg. “These strategic expansions are part of enhancing our branch infrastructure across major mining regions in South Africa,” says Guy Fitt, Tru-Trac’s National Sales Manager. “We are intensifying our direct support to customers in various ways including product supply, technical support and our installation and maintenance services for conveyor systems.”
Guy highlights that the strengthening of the company’s presence in KwaZulu-Natal and Mpumalanga goes hand-in-hand with similar initiatives at established locations such as Rustenburg, Kuruman, Cape Town and Steelpoort, as well as its headquarters in Centurion. Distributors are also being appointed in strategic areas, to further enhance responsiveness to customers’ dynamic needs.
Complete product line
“Our operational upgrades include expanded warehouse capabilities, training facilities and advanced service centres, designed to meet the growing demands of our customers,” Guy explains. “These facilities will offer our complete product lines including high performance belt scrapers, belt alignment systems, belt scales and maintenance services; all designed to minimise downtime and extend equipment life.”
Tru-Trac strategically chose its location in Richards Bay to optimise support for the port and shipping industries, improving material handling processes with its specialised equipment. Meanwhile, its expanded Middelburg facility will focus on serving the region’s coal and cement industries with local support and rapid response times.
Skilled personnel
“A key component of our regional strategy is the addition of skilled personnel,” adds Guy. “We have doubled the size of our team of service technicians and engineers in these regions. Both areas are led by experienced personnel supported by a dedicated customer service and technical support team.”
As part of its commitment to local communities and sustainable practices, Tru-Trac is also implementing training initiatives at both the Richards Bay and Middelburg sites. This will enhance skills development through partnerships with local communities, facilitating job creation on new maintenance contracts.
