Diversification is Key to Success

Being part of the broader Hudaco Group allows Bearings International (BI) to leverage synergies across a broad range of companies, meaning it can offer a complete product basket at its branches network countrywide.
In order to maximise this leverage across diverse industries, BI has successfully implemented a new business development leader (BDL) management structure, with a dedicated and focused approach to core market segments. These segments are mining, agriculture, sugar, OEMs, steel, FMCG, automotive, services and infrastructure, wholesale
and retail, and cement, pulp & paper and chemicals.
A finger in every pie
From bearings to variable speed drives (VSDs), motors, gearboxes, sprockets and chains, BI offers total solutions for a diverse range of customers, applications, and industries. Tier 1 automotive OEM applications, for example, are serviced from BI’s warehouse in Parkhaven, which also features a bonded store facility.
An example of BI’s diversification into ancillary products is adding electronic motor control solutions from the Hudaco Group’s Varispeed offering.
Varispeed has just launched its VDrivePlus and AlphaDrive-Micro VSDs onto the market.The AlphaDrive-Micro VSD from Varispeed is a
compact frequency inverter ranging from 0.2kW to 5.5kW, and available in 240V and 400V. Together with the VDrivePlus, these VSDs offer a great
performance-to-cost ratio, without compromising on quality and reliability. “Due to the current economic environment, the market is very price-sensitive.
Therefore, any energy-efficiencies or cost-savings we are able to offer is hugely beneficial,” Victor Strobel, Bearings International customer offer
marketing manager says.
Ideal for South Africa
Certified in accordance with the latest European standards and regulations, the Alpha Drive Micro and Micro Plus are ideally suited to most applications in the South African market, including mining, food and beverage, manufacturing, and agriculture.
The VDrivePlus from Varispeed is a much larger drive, ranging from 0.4kW to 400kW, available in 240V and 400V. This more advanced VSD features
advanced motor control based on DSP technology, together with ‘smart’ auto-tuning. Additional features include flexible inverter control, dual high-resolution analogue inputs, and free mappable I/O channels.
The Varispeed VSD’s can be supplemented with the Bauer electric motor range from BI.
“With our range of cast iron and aluminium motors we are able to assist customers with a wide range of applications from 0.18KW to 355KW
400V and 525/550V including pumps, conveyor belts, sanding machines, cooling towers, crushers and pedestal drilling machines, among others,”
adds Victor.
“While the customer bases vary, there are definite synergies that we can tap into.
It is all about positioning ourselves as a total solutions provider that is a single point of contact for all of our customer needs,” he concludes.
Victor Strobel
Tel: (011) 899-0000
Email: info@bearings.co.za